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CLIF
- Categorized in: Brands
CLIF Bar is an American company that produces energy bars and other food targeted at people with active lifestyles. Their flagship product, the Clif Bar, was created in 1992 by owner Gary Erickson. The company is located in Berkeley, California. Clif Bar was developed as an alternative to other energy bars on the market which did not match his taste. The main line of Clif Bars is targeted at men, with a second line, Luna Bars, serving a female audience. Clif Bars themselves have a low-key packaging color, stressing earth tones and is made of foil rather than plastic. Three bars manufactured by Clif (CLIF, LUNA and MOJO) use 70% organic ingredients. Clif Bars are also vegan.