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Thule
- Categorized in: Brands
In 1942, Thule was founded by the Thulin family, when Erik Thulin, a true lover of the outdoors, put the Thule name on a Pike Trap that he designed and began to sell to the fisherman of Scandinavia. By the 1960s, the family whose work in metal for years began to concentrate its business on car-related products, and before long the first roof rack was born. Ever since, Thule has been in a growth mode. They’ve added new products like rooftop boxes to the offering and opened new markets such as the UK; Japan and North America. The rest is indeed history, and Thule is today the most respected brand globally in the industry. The word Sweden is an important component of the logo as it has been for the past several decades. Though always a nod to the company’s origin, today it stands for the inherent values of a Scandinavian-based company — namely solid quality, timeless design, continuous innovation, empowered and cherished co-workers, and an undying respect for nature and the environment.

